I Love Ugly has grown over the last few years taking on different shapes and fashion sensibilites. Growing, changing, dissecting and re-examining; they now think that they have come closer than ever before to creating a true I Love Ugly range for high summer 11/12.
The brand has carefully crafted a selection of clothing that combines simple, classic menswear garments (what we call street/fashion) with a choice of elegant colours, beautiful fabrics and details that make it their own.
I Love Ugly hasn’t tried to reinvent the wheel on this one. Just make great, enduring menswear with an I Love Ugly flavour. They don’t believe mens style has changed that dramatically in the last 50 years – so why start now? They have made some undramatic changes to man’s wardrobe staples, and feel that is all a man needs.
