Luminous and natural, the new balayage collection from L’Oréal Professionnel brings Brazilian sun-kissed locks to the salon this season. Introducing Balayage Copacabana, L’Oréal Professionnel’s latest collection inspired by the balayage trend that’s so in vogue. Copacabana delivers sun-kissed locks with a lightening emphasis on the ends – the trend that has become synonymous with stars such as Drew Barrymore and Brit it-girl Alexa Chung.
Now, L’Oréal Professionnel updates its balayage services to include Copacabana – a trend straight from Brazil. Balayage Copacabana is this season’s highlights collection that leaves hair naturally lightened as if you have been basking in the Brazilian sun. Consisting of four highlighting techniques, Balayage Copacabana delivers quick, easy highlights, tailor-made for blondes and brunettes to achieve a natural sun-kissed look.
The new balayage collection recreates the natural effect of the sun’s kiss on the hair, resulting in luminous locks with lighter lengths and ends than the roots. “Brazilian women have been balayaging their hair for years, and hairstylists in Brazil are masters of the craft. By using the most advanced techniques fresh from Brazil, the collection inspires women to update their looks for summer without the maintenance often associated with lightening,” says L’Oréal Professionnel National Education Manager Hayley Pullyn.
“The versatile highlighting techniques can be adapted to meet the needs of each and every client. As the technique concentrates on the lengths and ends of the hair, there is no regrowth – it’s an effortless look to maintain.” With four highlighting techniques – Copacabana 3D, Copacabana Horizon, Copacabana Sun Kiss and Copacabana Brunette – there’s a look to suit everyone.
- Copacabana 3D imitates natural lightening by using soft highlights to emphasise the ends of the hair.
- Copacabana Horizon reproduces the natural blush effect of sun-kissed hair by lightening the ends to contrast with the roots.
- Copacabana Sun Kiss creates a natural gradation with waves of highlights adding movement and volume to the hair.
- Copacabana Brunette illuminates brunette tones by applying contrasting highlights with diagonal waves.
The Balayage Capacabana Collection is exclusive to L’Oréal Professionnel colour salons nationwide from November 1. For more information free-phone L’Oréal Professionnel on 0800 657 666 or visitwww.lorealprofessionnel.co.nz to find your nearest L’Oréal Professionnel salon.
