Shot in New York by renowned fashion photographer Derek Kettela, this fun new campaign was skillfully directed by Rodney Wayne’s Creative Director, Richard Kavanagh. The campaign depicts Richard’s work on five beautiful young girls, fresh back off the plane from the world’s biggest fashion destinations: New York, Milan and Paris.
Richard Kavanagh’s work for the global Redken creative team sees him travel to these three cities each year to assist on the hair teams for some of the world’s respected designer brands: Marc Jacobs, Alexander Wang, Prada, Vercase, YSL, Rag & Bone and many many more. The styling for the campaign was done by Anda & Masha, a highly influential fashion styling duo based in New York: http://andamasha.blogspot.com/ The exciting new Rodney Wayne summer campaign is in salons nationwide now.
